Customer retention

customer-retention

Customer retention and renewal programmes

CPP retention and renewal programmes deliver long-term sustainable income for our business partners. We will develop a tailored programme for your business, based on our extensive experience of building customer relationships and growing customer loyalty.

Delivering long-term value

The fact that some of our business partners have worked with us for more than 20 years is testament to the long-term value delivered by our renewal and retention programmes.

Benefit from industry-leading customer retention rates

CPP delivers industry-leading customer retention rates for many of our partners. We do this by:

  • Encouraging customer interaction and engagement through relevant content and communication
  • Actively managing the customer lifecycle
  • Improving renewal, cancellation-turnaround and in-life communications
  • Policy renewal process management and delivery
  • White labelled, co-branded or CPP-branded renewal documentation
  • Renewal policy administration
  • Managing the collections process
  • Managing quality through 'Data Refresh' and 'Updater'

Communications keep customers coming back

CPP can enhance your customers' experience of your brand with a wide range of in-life communications. These communications reinforce and reiterate the advantages of the customer's product, reducing attrition, promoting product usage and creating cross-sell or up-sell opportunities to deliver incremental revenue.

Our high engagement, in-life communications can include:

  • In-store point of sale/packs
  • Welcome packs
  • Registration confirmation and chasers
  • Direct Debit/payment details confirmation
  • Payment queries and statements of account
  • Renewal reminders and chasers
  • Marketing up-sell and cross-sell literature
  • Cancellation confirmations
  • Reactivation communications

We want your customers to actively engage with and use our products - and we will lend our full marketing support and customer service expertise to make sure they do.

To find out more about our customer retention and renewal programmes, call CPP today on 01904 544 220.