Product development

product-development

Pioneering product development to enhance your business

As pioneers of Life Assistance products, CPP has the experience, knowledge and understanding to develop new products and distribution solutions to suit the commercial needs of your business.

Dynamic approach to product innovation

We have delivered new product development solutions for many business partners across numerous market sectors including financial services, telecommunications and travel. We recognise that no businesses are the same, which is why we have developed, modular approach to building products for our partners, rather than offering generic 'super' products.

You can be sure that every solution we develop for your business will:

  • Be developed specifically for your commercial, regulatory and brand requirements
  • Work for the channels in which you operate (as well as adding our own)
  • Offer your business and customers a clear, compelling proposition
  • Provide defined up-sell and cross-sell opportunities to drive customer loyalty and generate incremental income

Share our expertise to grow your business

CPP prides itself on having grown through the development of multiple products, distributed through multiple channels, across multiple market sectors. This experience and our capabilities have proved invaluable in helping our business partners generate incremental revienue and reduced cost.

Proven new product development processes

Our new product development methods follow tried and tested processes to ensure that innovative, fit-for-purpose and attractive products are developed for your customers. The stages of new product development are:

  • Market potential - assessing market opportunities through planning and research
  • Consumer needs - new product opportunities are identified across the entire Life Assistance matrix to meet a wide range of customer needs
  • Product testing - products are tested through customer focus groups, research and pilot projects
  • Product build - CPP-managed investment builds and launches products that meet the commercial needs of specific market sectors
  • Competition - competitor products are researched to exploit opportunities for improvement and differentiation
  • Price elasticity - pricing assessment is based on competitor activity and your business requirements
  • Sales channels - we provide training and resources to support products through all of your sales channels

Track record of success

Most recently, our innovative approach to new product development has resulted in the launch of:

To find out more about our new product development capabilities, call CPP today on 01904 544 220.