Research and analytics

research-and-analytics

Understanding your customers

CPP manages a range of consumer and business-focused research programmes, helping us to better understand customers, appreciate their needs and develop products that will help them to cope with the complexities, challenges and anxieties associated with modern living.

Our research activities cover:

  • New product/ product enhancement research
  • Testing new product positioning, propositions and creative concepts
  • Market tracking across multiple sectors and channels
  • Customer satisfaction and advocacy surveys
  • Surveys of lapsed customers (online and offline)
  • Treating Customers Fairly (TCF) research insights

Invaluable consumer insights

We have our own in-house team of analysts who can provide your business with a range of valuable research and performance reports, such as:

  • Social, economic and consumer trend research insights
  • Annual business satisfaction surveys to ensure we meet your expectations
  • Comprehensive market and competitor analysis to allow benchmarking and understanding of product and pricing strategies

Professional data analysis and reporting

CPP consumer intelligence specialists have developed in-depth understanding of consumers’ attitudes to risk:

  • Applying these attitudes to your customer base shows how these factors affect their purchase decisions
  • Suggesting efficient ways to win more customers for your business
  • Provide your business with insight to improve channel productivity

To find out more about our research and analytics capabilities, call CPP today on 01904 544 220.