Channel solutions

Channel marketing expertise puts customers at the heart of your business

To support our market-leading range of life assistance products, CPP offers a host of channel marketing solutions that enable your customers to access our products in whatever way they choose. Our multi-channel approach adds real value to your business by bringing you closer to customers and strengthening their loyalty to your brand.

Our in-depth understanding of market channel dynamics enables us to maximise your potential revenue from each channel and integrate various channels into your customer contact strategies, at all stages of the customer lifecycle.  

Multi-channel approach connects with customers

We can help you reach your customers via multiple channels, including:

• Telephone – inbound and outbound campaigns, and card activation services.
• Online – websites, search engine optimisation, online banners, paid searches and emails.
• Mobile – text messaging, mobile applications and browsers.
• Face-to-face – retail point of sale and in-branch sales.
• Paper-based – positive option on application forms, direct mail, bill inserts and letters.  

Bespoke channel marketing solutions for your business

Whatever channels you choose, we will devise a bespoke delivery solution to optimise the effectiveness of each approach, building relationships with your customers and optimising sales through exemplary customer service.  

Training and consultancy to optimise channel efficiency

CPP has built up considerable expertise in multi-channel marketing and we’re delighted to share this with our partners. We can offer a range of training and consultancy services to ensure that you gain maximum benefit from your chosen channels, delivering a seamless, integrated service to your customers.

Winning combination of products and marketing services

As well as the channel marketing services detailed in this section, why not find out more about the range of life assistance products we can offer your customers.