Engagement & retention

Increase retention rates with effective customer engagement

At CPP, we recognise how important it is for your business to retain its existing customers, which is why we’re dedicated to building the loyalty and trust that will keep them coming back. It’s all about customer engagement and, as your partner, CPP will devise effective retention and renewal programmes that connect with your customers and deliver long-term, sustainable income for your business.  

Industry-leading customer retention rates

CPP has a track record of delivering industry-leading customer retention rates for our business partners. We do this by:

• Encouraging customer interaction and engagement, using relevant content and communication.
• Actively managing the customer lifecycle.
• Improving renewal, cancellation-turnaround and in-life communications to customers.
• Effective policy renewal process management and delivery.
• Carefully managing the collections process.  

Communications build sustainable customer relations

We engage your customers and enhance their experience of your brand by developing and delivering a wide range of in-life communications. These communications help to reduce attrition, promote product usage and create cross-sell or up-sell opportunities that increase your incremental revenue.

At renewal time, we pro-actively contact your customers with targeted messages, offers and incentives. The incentives we offer include CPP Rewards, which provides online access to a range of retail, travel and dining discounts.

Promoting product appreciation

We want your customers to actively engage with and use our life assistance products – and we will lend our full marketing support and customer service expertise to ensure they do.