Multi-channel approach

Multi-channel marketing campaigns targeted to win and retain customers

Attracting and retaining customers – and strengthening your brand – requires professionally executed, well-targeted marketing campaigns, delivered at precisely the right stage of the customer journey. That’s exactly what CPP delivers for our partners, every day.  

Optimise the value of all channels to market

We use our marketing expertise and experience to design and deliver a range of telephony, paper and web-based campaigns that effectively retain and win new customers for your businesses. We offer:

• Marketing strategies to support your brand, product, customer profile and channel aspirations.
• Support delivered by market research, product development, data analysis, PR, direct marketing, e-commerce and retention teams.
• Campaigns planned for your preferred channels, integrated with your other marketing activities and customer contact strategy.
• White-labelled or co-branded marketing and support materials.  

Collaboration builds on success

By working closely with you and understanding your objectives, we will develop and deliver acquisition, retention, cross-sell and up-sell campaigns that get results. What’s more, we will continuously test new approaches and learn from past successes so that we continue to deliver improved returns on your investment in CPP.  

In-life communications keep customers coming back

As part of our ongoing partnership, we will deliver a range of in-life communications to your customers, enhancing your brand and building customer loyalty. These essential, well-timed communications are used to reiterate product benefits, promote product usage, raise awareness of complementary products and create cross-sell opportunities to increase your incremental revenue. They include everything from welcome calls and welcome packs to prevent early-life cancellation, through to targeted renewal campaigns delivered via multiple channels.  

Campaigns based on intelligent data analysis

All of our marketing strategies are based on experience and intelligent data analysis. We will work with you to share customer information and create an in-depth understanding of your customers’ needs, preferences and attitudes to risk – enabling us to develop appropriately targeted and timed marketing campaigns.

Marketing services complement our life assistance products

Find out more about our market-leading range of life assistance products, which are supported by our multi-channel marketing services.