Product solutions

Versatile life assistance products boost revenues, enhance customer service and build loyalty

CPP has developed a host of innovative products that aim to help consumers manage complexity and crisis in their everyday lives. Broadly categorised as ‘life assistance’ products, they include:

• Products to protect debit and credit cards, wallets and keys.
• Services to protect personal identities and resolve cases of identity fraud.
• Mobile phone and electronic gadget protection.
• Travel assistance services.
• Legal support and advisory services.
• Home emergency assistance and repair services.

Our products are designed to help your customers not only during stressful life events, such as the loss of a wallet, but also in managing their hectic daily lives by offering advice and providing services that help them save time and money.  

All of our products can be customised to suit the particular demands of your customers. We will work closely with you to understand your requirements and develop product variants and channel strategies that meet your individual needs.

Why offer life assistance products to your customers?

Life is becoming ever-more complex and consumers are increasingly time poor. Changes in society, technology and mobility have given us more choices than ever before and the ability to be increasingly self-reliant. At times this can make us feel confused and vulnerable, especially when things go wrong – which is where CPP’s life assistance products come in.

Our products are specifically designed to help your customers through the anxieties and complexities of modern life. We’re there for them in good times and bad. By offering these products to your customers, you can build loyal and lasting relationships that reinforce your brand and deliver long-term revenues to your business.

Developing products for your markets

CPP has grown through the development of multiple products, distributed through multiple channels across multiple market sectors. That means we have the capability and expertise to develop products and delivery mechanisms that help you attract and retain customers and strengthen your brand.

We’ll work with you every step of the way, from initial market assessment, competitor monitoring and research, through product development and testing to pricing model formulation and product launch. We’ll then support sales growth through multiple channels, backed up by our own extensive resources and expertise.  

Take a look at our channel marketing solutions

To support our products and enable your customers to access them in whatever way they choose, CPP offer a host of channel marketing solutions.